Apple is making a big splash with its Apps for Earth initiative, devoting some of its sales and app content to green issues. But can environmentally themed Candy Crush seriously engage people in these issues? Is it a PR stunt or meaningful philanthropy? Here’s a critical look at what Apple’s up to with its latest corporate responsibility move. When I first heard about Apple’s big Earth Day-timed environmental campaign, I have to admit I was pretty skeptical. And I’m not one of those Apple haters—I actually learned about the extent of the program while at an Apple store, buying a long overdue new MacBook, on which I’m writing this. I had heard a little about the initiative, and then I walked into the sterile, tech consumer’s paradise to find the small army of employees wearing green shirts instead of the usual blue. The little leaf on the Apple logo had turned green,...